Campaigns
We love to tell stories, inspired by our collections and designed to entertain and inform. Story telling is core to what we believe, that fashion can excite and enrich our every day lives. We believe that story telling can be powerful, allowing us to escape for even the briefest of moments to explore new places, themes and ideas.
Each of our campaigns is concepted and created by our creative team, shot on location or in our studios in London. Shaped by the events, culture and movements surrounding us, they are designed to be a reflection of the moment and time we all live in.
Our campaigns are produced by our Founder Malcolm Bell, and directed and concepted by our Head of Creative Michael Higham. All photographs are shot and edited by Michael Higham and Dominika Durianova with videograhy by Rodrigo Belasquem. Production is co-cordinated and managed by Amber Allinson-Epps with Hair and Makeup by Francesca Willingham. Styling is by Ellie Dotchin and Amber Allinson Epps.
Wonderland
Spring / Summer 22
You’re cordially invited to Saint and Sofia’s summer tea party; a day full of excess and eccentricities. Showcasing this season’s best sellers with an extravagant twist, July’s ‘Wonderland’ campaign takes a trip down the rabbit-hole. Set within a sprawling green manor estate, featuring classic British tea party essentials and accented with an outlandish variety of flowers, this is one party you’re sure to never forget.
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Muse
Spring / Summer 22
Explore a curated selection of inspirations for summer. Discover The Lake, Woodland, Savannah and Open Spaces to see which best fits your mood. This is your invitation to connect with your own inspiration with the story set on an idyllic summer day in the English countryside.
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THE Botanist
Spring / Summer 22
The Botanist is an explosion of colour and excess with a collection full of new bright florals and botanical hues. Vibrant mixes of emeralds and royal blues dominate this editorial inspired campaign, shot in-studio and on location within the Palm House at Kew Gardens.
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THE ROAD TRIP
Spring / Summer 22
Saint and Sofia’s April campaign reclaims freedom and friendship in an expansive road trip narrative. We’re moving forward together from the isolation of the past as our cast of characters are re-united for a fresh adventure. Showcasing the boho-rock inspired Spring/Summer collection, the campaign explores the feelings of harmony and hope for the year ahead. Shot in the warm glow of The Canary Islands, the campaign draws upon Western-Americana inspirations to create a soft rock vibe of easy expression and calm.
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Dream of Other
Spring / Summer 22
Dream of other' is an urban safari, drawing upon the intangible creative energy from city living; showcasing a range that celebrates the harmony between urban living and nature. Shot in Madrid, our March Edit of urban safari styles leads to a multimedia creative campaign; linking street-style photography with studio imagery and decoupage design.
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APRÈS SKI
Autumn / Winter 21
Inspired by the nostalgic exuberance of the 1970s, ‘Apres Ski’ encourages a vibrant atmosphere of energy and ardor. Capturing an imaginary snapshot in time, the campaign is set within a ski chalet in the 1970s; a tongue-in-cheek era known for its bold fashion and flare. It’s the perfect setting for a late winter Campaign that celebrates alpine chic and our last campaign of the A/W21 Season.
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REFLECT
Autumn / Winter 21
Contemplating the year just gone, whilst looking forward to everything to come; Saint and Sofia’s first 2022 campaign showcases this season's greatest hits with an editorial twist. Using mirrors as a literal analogy for contemplation and reflection, the campaign draws upon the idea of a look to the past, complemented by the idea of infinite possibilities.
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Supernatural
Autumn / Winter 21
Embracing the elements with open arms, Saint and Sofia’s December AW21 campaign draws upon the fine balance of nature and humankind in a cinematic showcase. Shot within the wilderness of Iceland, the campaign mixes nordic folklore and current climate-change issues to create a story of hope for Mother Nature.
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Romance & Rebellion
Autumn / Winter 21
Bold, brash, loud and moody - Saint and Sofia’s November campaign channels London’s punk-rock essence to showcase a decidedly more grunge collection. Shot within an abandoned, english castle - the campaign will rely heavily on the brand’s rock core to present the range with an anarchic outlook.
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Best In Black
Autumn / Winter 21
In an ode to our favourite colour, 'Best in Black' showcases some of our greatest hits with an editorial twist. Injecting personality into chic silhouettes with bold styling and vibrant posing, 'Best in Black' embodies the idea of standing out whilst fitting in.
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The Harvest
Autumn / Winter 21
Comfort and warmth take the front-seat in this rustic, autumn campaign, showcasing Saint and Sofia’s AW21 offerings. The Harvest explores the transition of the seasons as we welcome autumn and leave summer behind. Thick knits, denim and plaid fabrics feature amongst a rural farmyard backdrop in rural England.
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Resist
Autumn / Winter 21
Bored of the restrictions, rules, and isolation of the last year - we feel a need to resist the status quo. For the new season, we've taken inspiration from the ideas of romance and rebellion to take a bold step into the future as we put the past behind us. As we try to return to life as normal, we bring you ready-to-wear that has attitude and reminisces the rebellious punk era.
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Marilyn
Summer 21
Marilyn (noun): A mountain or hill within the British Isles with a prominence of 150m or more. Our final campaign for SS21 draws upon feelings of growth and reflection; personifying the landscape in which it is set in to provide a backdrop to compliment our high summer offerings. The feeling of confusion and bewilderment we have all shared the past eighteen months is finally beginning to slip away, leaving us collectively with a greater sense of understanding. We’ve used this growth and perspective to develop a high summer range full of crisp whites, sanguine hues and flowing fits to reclaim the rest of summer.
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Country Roads
Spring / Summer 21
Inspired by the romanticism of slow-living, rural landscapes and the escapism it provides, Country Roads promotes an atmosphere of relief and expanse—focusing on the joy of living in the moment.
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A Feeling
Spring / Summer 21
Raw and visceral, this campaign encompasses that cathartic release of emotion as we all head hopeful into a summer set in a post-pandemic world. The anticipation has been building as restrictions lift and shops once again open their doors. The craving for normalcy palpable as we shift back into the routines of a time that feels almost unrecognisable.
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Paradise Lost
Spring / Summer 21
With a direct nod to limitations continuing into 2021, Paradise Lost showcases Saint and Sofia’s SS21 offerings with a graceful, serene studio campaign. Shot on fake skies and sprawling desert landscapes, the campaign, oxymoronic in its intentions, juxtaposes shots of models airborne and weightless; a foreshadowing of unconfined days ahead.
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Blooming
Spring / Summer 21
After a year of uncertainty and change, we wanted our new collection to be full of optimism, energy and colour. Our ‘Blooming’ campaign mirrors this new sense of hope and bright beginnings. Shot in the grounds of the London home of the Duke of Northumberland, the campaign showcases a collection full of feminine shapes and shimmering fabrics to help renew your wardrobe.
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Women supporting women
Spring / Summer 21
On International Women’s Day, We donated £5 from every order globally to support The Prince’s Trust’s Women Supporting Women initiative.
Women Supporting Women is a campaign committed to changing the lives of young women at The Prince’s Trust, helping them gain the skills needed to live, learn and earn.
All dressed up
Autumn / Winter 20
2020 was a year of emptiness, loneliness and loss. As we longed for the return of the world we once knew, we wanted our final campaign of AW20 to explore the collective feeling of hope and despair. Shooting on one of the coldest days of winter on the empty streets of London’s West End, our models were all dressed up, but with nowhere to go.
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The artist
Spring / Summer 21 Preview
An exclusive collaboration with Charlotte Rose, one of Britain’s most exciting new artists. See her at work in her studio and meet her one-of-a-kind creations using some of Saint and Sofia’s most popular styles.
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Chroma
Autumn / Winter 20
Things take an editorial turn in our late AW20 campaign. Bold and vibrant, 'Chroma' showcases our greatest hits; helping you brighten up even the darkest of winter days.
Vibrant makeup looks and rambunctious styling elements compliment this already colourful studio campaign, offering alternative outfit suggestions for some of our most popular looks.
Midnight
Autumn / Winter 20
In the depth of one of our darkest Winters, our Midnight campaign explores the magic and wonder of nocturnal landscapes and portraiture that’s stoic and resolute - a symbol of strength in this new, uncertain year.
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Into the night
Autumn / Winter 20
An escapist fantasy that explores the dark allures of winter and femininity inspired by Scandinavian folklore. Meet the story of the truth and the lie which explores the consequences of our post-truth world.
Shot entirely on location in the Arctic Circle, warm knits, overcoats, and formal dresses contrast stark Scandinavian winter scapes.
Leather and Lyrics
Autumn / Winter 20
A blend of design, illustration, and photography has been used to showcase our latest leather offering in this bold and adventurous studio campaign.
Three of our favourite illustrators have adorned their favourite lyrics, quotes, and words of affirmation onto audaciously styled leather looks.
Natural History
Autumn / Winter 20
A special project to raise awareness for the valuable work of the Natural History Museum in London.
We’ve created a series of beautiful wall prints using imagery exclusively from the Natural History Museum archives.
Folklore
Autumn / Winter 20
A unique journey through the wilderness of the Arctic Circle, a long way from home and only nature for company.
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Wild at heart
Autumn / Winter 20
With a nod to the events of 2020, Wild at Heart is a reminder of the power of unity. Our AW20 range compliments the campaign’s message of preparing for uncertainty and change; whilst traversing the year each in our own unique way.
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Small things
Autumn / Winter 20
An avant-garde, effervescent micro-campaign showcasing our Small Leather Goods offering.
This monochromatic campaign mixes minimalist photography and video to present our products in a way we never have before.
Bright young things
Autumn / Winter 20
Inspired by a group of British aristocrats in the 1920s who led a life of care-free excess.
‘Bright young things’ showcases our AW20 range in this morning-after style campaign. A combination of excess, opulence, and indifference fills the atmosphere in every image - a stark contrast to the daily limitations we’ve faced in 2020.
Nightfall
Autumn / Winter 20 Preview
A foreboding prediction of the dark uncertainty of Winter 2020.
Whilst being shrouded in enigmatic imagery and abstract glances, this entirely black and white campaign is an introductory preview of our AW20 range.
The lost summer
Spring / Summer 20
Our High Summer campaign is an ode to reclaiming freedom during exemption.
Bold saturations and deep contrasts complement our relaxed SS20 offerings, whilst being entirely shot on location on the southern British coast.
Turbulence of spring
Spring / Summer 20
Shot within a season of uncertainty, ‘Turbulence of Spring’ is the introductory campaign for our SS20 range.
Notes of reflection and contemplation tinge this laid-back campaign; shot entirely amongst the English countryside.
Business on top
Spring / Summer 20
Adapting to change, and having fun whilst doing it; ‘Business on Top’ is a tongue-in-cheek campaign promoting video-call ready styles.
Comfort and sophistication is paramount in the age of Lockdown as this campaign also explores how some of our favourite female CEO’s have adapted to the change.
All black everything
Autumn / Winter 19
Our favourite all-black looks, carefully curated and styled by British Fashion Illustrator Sally Faye.
This combination campaign showcases her chosen styles whilst also exploring the stunning life and work of Sally.
London London
Autumn / Winter 19
An ode to our favourite city. Classic Saint and Sofia looks compliment striking London backdrops.
Meet Saint and Sofia
Autumn / Winter 19
Fair, sustainable, fashion for all.
Our first campaign expresses our values and what we believe. We’re here to make fashion fairer and more sustainable.
We’re combining the art of storytelling with the science of lean, conscious, and efficient production.