Campaigns
Storytelling is core to what we believe in: that fashion can excite and enrich our everyday lives. We believe that storytelling should be powerful, allowing us to escape for even the briefest of moments to explore new places, themes and ideas. We love to tell stories, inspired by our collections and the world around us.
Each of our campaigns is created by our in-house team, shot on location or in our London studios. Our campaigns are a reflection of what we are feeling and thinking based on the events, culture and movements around us.
Below, you can see some of our most recent campaigns.
Marilyn
Summer 21
Marilyn (noun): A mountain or hill within the British Isles with a prominence of 150m or more. Our final campaign for SS21 draws upon feelings of growth and reflection; personifying the landscape in which it is set in to provide a backdrop to compliment our high summer offerings. The feeling of confusion and bewilderment we have all shared the past eighteen months is finally beginning to slip away, leaving us collectively with a greater sense of understanding. We’ve used this growth and perspective to develop a high summer range full of crisp whites, sanguine hues and flowing fits to reclaim the rest of summer.
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Country Roads
Spring / Summer 21
Inspired by the romanticism of slow-living, rural landscapes and the escapism it provides, Country Roads promotes an atmosphere of relief and expanse—focusing on the joy of living in the moment.
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A Feeling
Spring / Summer 21
Raw and visceral, this campaign encompasses that cathartic release of emotion as we all head hopeful into a summer set in a post-pandemic world. The anticipation has been building as restrictions lift and shops once again open their doors. The craving for normalcy palpable as we shift back into the routines of a time that feels almost unrecognisable.
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Paradise Lost
Spring / Summer 21
With a direct nod to limitations continuing into 2021, Paradise Lost showcases Saint and Sofia’s SS21 offerings with a graceful, serene studio campaign. Shot on fake skies and sprawling desert landscapes, the campaign, oxymoronic in its intentions, juxtaposes shots of models airborne and weightless; a foreshadowing of unconfined days ahead.
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Blooming
Spring / Summer 21
After a year of uncertainty and change, we wanted our new collection to be full of optimism, energy and colour. Our ‘Blooming’ campaign mirrors this new sense of hope and bright beginnings. Shot in the grounds of the London home of the Duke of Northumberland, the campaign showcases a collection full of feminine shapes and shimmering fabrics to help renew your wardrobe.
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Women supporting women
Spring / Summer 21
On International Women’s Day, We donated £5 from every order globally to support The Prince’s Trust’s Women Supporting Women initiative.
Women Supporting Women is a campaign committed to changing the lives of young women at The Prince’s Trust, helping them gain the skills needed to live, learn and earn.
All dressed up
Autumn / Winter 20
2020 was a year of emptiness, loneliness and loss. As we longed for the return of the world we once knew, we wanted our final campaign of AW20 to explore the collective feeling of hope and despair. Shooting on one of the coldest days of winter on the empty streets of London’s West End, our models were all dressed up, but with nowhere to go.
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The artist
Spring / Summer 21 Preview
An exclusive collaboration with Charlotte Rose, one of Britain’s most exciting new artists. See her at work in her studio and meet her one-of-a-kind creations using some of Saint and Sofia’s most popular styles.
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Chroma
Autumn / Winter 20
Things take an editorial turn in our late AW20 campaign. Bold and vibrant, 'Chroma' showcases our greatest hits; helping you brighten up even the darkest of winter days.
Vibrant makeup looks and rambunctious styling elements compliment this already colourful studio campaign, offering alternative outfit suggestions for some of our most popular looks.
Midnight
Autumn / Winter 20
In the depth of one of our darkest Winters, our Midnight campaign explores the magic and wonder of nocturnal landscapes and portraiture that’s stoic and resolute - a symbol of strength in this new, uncertain year.
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Into the night
Autumn / Winter 20
An escapist fantasy that explores the dark allures of winter and femininity inspired by Scandinavian folklore. Meet the story of the truth and the lie which explores the consequences of our post-truth world.
Shot entirely on location in the Arctic Circle, warm knits, overcoats, and formal dresses contrast stark Scandinavian winter scapes.
Leather and Lyrics
Autumn / Winter 20
A blend of design, illustration, and photography has been used to showcase our latest leather offering in this bold and adventurous studio campaign.
Three of our favourite illustrators have adorned their favourite lyrics, quotes, and words of affirmation onto audaciously styled leather looks.
Natural History
Autumn / Winter 20
A special project to raise awareness for the valuable work of the Natural History Museum in London.
We’ve created a series of beautiful wall prints using imagery exclusively from the Natural History Museum archives.
Folklore
Autumn / Winter 20
A unique journey through the wilderness of the Arctic Circle, a long way from home and only nature for company.
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Wild at heart
Autumn / Winter 20
With a nod to the events of 2020, Wild at Heart is a reminder of the power of unity. Our AW20 range compliments the campaign’s message of preparing for uncertainty and change; whilst traversing the year each in our own unique way.
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Small things
Autumn / Winter 20
An avant-garde, effervescent micro-campaign showcasing our Small Leather Goods offering.
This monochromatic campaign mixes minimalist photography and video to present our products in a way we never have before.
Bright young things
Autumn / Winter 20
Inspired by a group of British aristocrats in the 1920s who led a life of care-free excess.
‘Bright young things’ showcases our AW20 range in this morning-after style campaign. A combination of excess, opulence, and indifference fills the atmosphere in every image - a stark contrast to the daily limitations we’ve faced in 2020.
Nightfall
Autumn / Winter 20 Preview
A foreboding prediction of the dark uncertainty of Winter 2020.
Whilst being shrouded in enigmatic imagery and abstract glances, this entirely black and white campaign is an introductory preview of our AW20 range.
The lost summer
Spring / Summer 20
Our High Summer campaign is an ode to reclaiming freedom during exemption.
Bold saturations and deep contrasts complement our relaxed SS20 offerings, whilst being entirely shot on location on the southern British coast.
Turbulence of spring
Spring / Summer 20
Shot within a season of uncertainty, ‘Turbulence of Spring’ is the introductory campaign for our SS20 range.
Notes of reflection and contemplation tinge this laid-back campaign; shot entirely amongst the English countryside.
Business on top
Spring / Summer 20
Adapting to change, and having fun whilst doing it; ‘Business on Top’ is a tongue-in-cheek campaign promoting video-call ready styles.
Comfort and sophistication is paramount in the age of Lockdown as this campaign also explores how some of our favourite female CEO’s have adapted to the change.
All black everything
Autumn / Winter 19
Our favourite all-black looks, carefully curated and styled by British Fashion Illustrator Sally Faye.
This combination campaign showcases her chosen styles whilst also exploring the stunning life and work of Sally.
London London
Autumn / Winter 19
An ode to our favourite city. Classic Saint and Sofia looks compliment striking London backdrops.
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Meet Saint and Sofia
Autumn / Winter 19
Fair, sustainable, fashion for all.
Our first campaign expresses our values and what we believe. We’re here to make fashion fairer and more sustainable.
We’re combining the art of storytelling with the science of lean, conscious, and efficient production.