INTO THE NIGHT

Into The Night was a Saint and Sofia AW20 campaign filmed in the frozen Arctic landscapes of Northern Sweden during the height of the Covid pandemic. Inspired by Scandinavian folklore and the mysterious Hulder, the campaign explored themes of isolation, femininity and escapism through cinematic storytelling. Warm knitwear, tailored overcoats and elegant dresses contrasted against stark winter scenery, creating a dark yet beautiful atmosphere. Rich burgundy, black and beige tones were paired with metallic accents, heritage prints and soft tailoring, capturing a timeless winter wardrobe designed for comfort, versatility and resilience.