theLost Summer

The 'Lost Summer' was a Saint and Sofia SS20 campaign shot on the deserted shores of Camber Sands during an unforgettable year of uncertainty. Inspired by the feeling of a summer interrupted, the campaign featured comfortable, versatile pieces from the Spring/Summer collection styled against vast empty beaches and open skies. Soft natural light and quiet coastal landscapes created a mood of reflection, sadness and resilience. The Lost Summer captured the emotional contrast of isolation and hope, celebrating understated style, comfort and optimism during a uniquely challenging moment in time.