WILD AT HEART
The 'Wild At Heart' Campaign by Saint and Sofia for AW20 was filmed in the dramatic mountains of Snowdonia, Wales, during a time of uncertainty and change. Inspired by resilience, togetherness and the need for comfort, the collection featured cosy knitwear, shearling jackets, tailored outerwear and relaxed layering pieces designed for modern winter living. Rich burgundy, beige and black tones were accented with metallic highlights and heritage-inspired prints. Wild At Heart captured the spirit of endurance and optimism, blending timeless autumn style with the rugged beauty of the Welsh landscape.
The Credits:
- Concept:
- Malcolm Bell
- Photographer:
- Michael Higham
- Videographer:
- Rod Belasquem
- Models:
- Charlotte Rose, Maisie Daniels
- Producer:
- Amber Allinson-Epps
- Styling:
- Ellie Dotchin








