Wonderland
Wonderland was a Saint and Sofia SS22 campaign shot in a grand stately home in the English countryside, inspired by the playful extravagance of a classic tea party with a surreal twist. The collection featured flowing summer dresses, lightweight knitwear and statement accessories styled through a world of eccentric details and joyful excess. Rich colours, whimsical set design and expressive styling brought the campaign to life as characters stepped further down the rabbit-hole. Wonderland celebrated the season’s best-selling spring styles with humour, imagination and a bold sense of contemporary British fashion storytelling.
The Credits:
- Concept:
- Malcolm Bell
- Photographer:
- Michael Higham & Dominika Durian
- Videographer:
- Rodrigo Belasquem
- Set Designer:
- Set Design: Robbie Stapley
- Models:
- Ndey Manneh, Rebecca Pearson and Jemma Hansen.
- Styling:
- Danielle Fuller
- Producer:
- Amber Allinson-Epps
- Hair:
- Sandra Hahnel
- Makeup:
- Margherita Lascala
- Production:
- Kiri Jonhson








