We passionately believe in fairness. Making things fairly, pricing things fairly, and behaving responsibly as a business in our communities and to our environment. We've built a smart supply chain using data science, lean manufacturing principles, and just-in-time production. Our Factories are all family-owned and share our values of fairness. We have a dedicated production team in Europe that visits our factories every week. This way, we can guarantee the quality of each and every single style we make. The goal was to produce efficiently, in a sustainable way to minimise cost and the impact on the environment. This way, we're able to offer a fairer price to customers because our costs are lower. We've also optimised our logistics, transport, and production to reduce transport distance and cost.

We created a dedicated production team in Europe who can sample and manufacture every style on a 'Just in time' basis. We re-stock styles on a weekly basis to our logistics facilities in the UK, USA, and EU. We manufacture all of our styles in-house with partners in Europe. We've hand-picked manufacturing partners in Italy, Portugal, Turkey, and Bulgaria who share our passion for production to create styles in an efficient, sustainable way. We directly source fabrics, details, and trims in Europe from family-owned suppliers.