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Modern Luxury

Modern Luxury

We've fused art and science to offer exceptional quality at great value. We believe this represents modern luxury. High quality styles, produced sustainably with efficiency in mind. All of our styles are designed in our studios in London by world class designers, infused with modern art, music and culture (the art). We've built a smart supply chain using data science, machine learning and agile manufacturing principles (the science). We make everything in the most sustainable, efficient way to reduce cost and minimise the impact on the environment.

We believe much of the fashion industry is inefficient. Why? Because in fashion, there are too many middle-men all adding layers of cost, which gets passed down to you, the customer. We’re here to change that, delivering better design and quality at a better price. We can do this because we work hard at being efficient.

SMART SUPPLY CHAINS

SMART SUPPLY CHAINS

We’ve spent years optimising our supply chains to take out the middle-men and to keep things in house. We go directly to source on manufacturing and fabrics. We minimise transportation expenses. We don’t work with wholesalers, distribution agents and sourcing agents (who all add cost). We use data science and machine learning to optimise production runs to ensure we don't make too much, or too little but just the right quantity.

This way, the price customers pay is for the quality of the product - not for our oversized overheads. We dedicate time and effort to ensuring the quality of every style we make. The quality of our fabrics, details and finishings is premium. We constantly test and refine all of our styles to guarantee fit and feel. Our dedicated production team visits our production partners weekly to ensure the highest standards of detailing and finishing.

THE ART OF DESIGN

THE ART OF DESIGN

We design every style in our studios on the South bank in London, England. Our designers have a wealth of experience designing at fashion brands in Europe, after Graduating froM Central St. Martins.

We fit all of our styles on fit models of varying sizes before we go into production. We then gather customer feedback to rapidly iterate and refine the style to be the best it can be.

We also have a dedicated production team in Europe that works closely with all of our production partners and suppliers to guarantee the highest standards of quality for the finishing of all our styles. If you have any feedback on any of our styles, please do let us know by sending an email to care@saintandsofia.com.