Modern luxury to us means creating styles that are high quality, fairly priced, and sustainably made. We've tried to fuse 'art' and 'science' to offer exceptional quality at great value.

All of our styles are designed in our studios on the Southbank of London - a stone's throw from Tower Bridge next to Butler's Wharf. Our design team has years of experience and is led by Megan Aylott who graduated from Central St. Martins. The team takes inspiration from the arts, popular culture and runway trends to create versatile, durable styles that will last for years - the 'art'.

We've spent years building a smart supply chain using data science, machine learning, and agile manufacturing principles. We make everything in the most sustainable, efficient way to reduce cost and minimise the impact on the environment. We have a dedicated production team in Europe that works each week with all of our family-owned factories to guarantee quality - the 'science'.

We believe that most of the fashion industry is inefficient. Why? Because in fashion, there are too many middle-men all adding layers of cost, which gets passed down to you, the customer. We’re here to change that, delivering better design and quality at a better price. We can do this because we work hard at being efficient with a fully integrated design to sales model.

Our design and development team in London takes inspiration from the arts, music and popular culture to create current, versatile styles with a twist. The design team visit art galleries, work with artists and draw inspiration from the creative arts when designing styles in seasonal collections.

Every year we produce Collections for Spring-Summer and Autumn-Winter. We have dedicated designers for Ready to Wear, Accessories, Homeware and Wall Art. In between seasonal collections, we work with artists and master craft makers to create special collections. We’re also working with Central St. Martins to support the talents of young British designers and garment technologists.

We work collaboratively with customers to engineer optimal fit and feel using the finest fabrics. We believe in being inclusive. We're one of a handful of brands to offer a broad size range of 9 sizes - from UK 6 (US 2) to UK 22 (US 18) with Petite, Regular and Tall inseam options. Every style is optimised using feedback from customers.

Every product starts with an idea. Ideas are drawn and sketched by hand and brought to life in house by cutting and fitting each piece. We test wearability and fit extensively with multiple testers to ensure our products work on all body types, big and small.