For so many of us, this summer was one categorised by changing plans: holidays cancelled, long sun-drenched lunches with friends postponed and garden parties put on hold. Instead, we spent the summer months locked down indoors, only venturing out for government-mandated walks.
It was the summer that we lost, a sentiment we wanted to express through this campaign. Wearing comfortable, versatile pieces from our Spring/Summer 20 collection, we shot our models on a largely-deserted stretch of beach at Camber Sands. We hoped the emptiness of the sands would capture the sense of sadness and uncertainty that has defined this year; but, as the sun shines on down on the models, there is also a sense of hope and quiet resilience.
‘With the summer months spent largely at home, this season’s collection is designed to be comfortable and versatile.’
‘Classic shirt dresses in lightweight fabrics are perfect for carrying you through a busy day of video calls.’
We made every style in our SS20 Collection in Europe. We work with family-owned fabric mills in Italy, Turkey and Portugal to supply us with the finest natural fabrics. We made this collection with sustainable wool, leather, organic cotton and EU Certified sustainable fabrics such as Tencel and Ecovero.
We’ve hand picked our production partners for their craft, attention to detail and dedication to quality. Every stitch, seam and join is expertly crafted for the finest fit and feel.
We love working with family-owned factories because they take a pride in their work not found in corporate production facilities. Many of the technicians who work in the factories have years of experience of producing garments and accessories.
The SS20 collection is bold and versatile. Every piece has been carefully designed to help you to express your individuality in a season full of uncertainty.
Our London designers have taken inspiration from two very different cultural references; geometric forms within the Op Art movement, and the romance of grunge music within the early 1990s. With a nod to current trends including checks, polka dots, tiers and lace, the look within the collection has been styled with a soft rock edge.
Using bold monochromes, softened by touches of khaki and beige, the collection is ramped up with fiery reds and oranges. The collection has been developed to complement your own personality. Mix your patterns, textures and create your own style with attitude.