THE ROAD TRIP S/S22
Saint and Sofia’s April campaign reclaims freedom and friendship in an expansive road trip-driven narrative. Showcasing a boho-rock, desert garden-party inspired Spring/Summer collection, ‘The Road Trip’ is a harmonious exploration of hope for the year ahead.
Shot in the Canary Islands, The Road Trip draws upon old Western-Americana cinematic visuals to create a warm scenic palette. Welcoming the return of spring with some reimagined favourites; this month sees the introduction of our bestselling Greenwich Dress with short sleeves and dusty floral patterns. Our Reveal Roll Neck, transformed into the short sleeve Reveal Tee and available in a wide range of colours. Denim takes the driver's seat this month with several new jeans styles; introducing a soon-to-be classic Bowie Stretch Flare Jeans.
Whatever the weather and wherever this month takes you, April's collection is full of timeless transitional pieces to see you through this season and others to come.
THE PLAYLIST
Listen to the sound of the Road Trip, a playlist full of non-skip, sing at the top of your lungs classics. In this carefully curated mix of old and new songs, you’re guaranteed to know every word to sing along to. Best played in the car with the windows down and on maximum volume, ideally on a bright and sunny day. Close windows (but not eyes) whilst driving on colder days and imagine yourself in the sun-baked glory of holidays.
LISTEN ON SPOTIFY
BEHIND THE SCENES
The Road Trip was shot in March 2022 over a week in Fuerteventura. Spain's second largest Canary Island, Fuerteventura was the perfect setting for the campaign; boasting arid landscapes, long open roads and day long sunshine.
Photography and Art Direction was by Michael Higham. Still life photography by Dominika Durianova. Videography by Rodrigo Belasquem, with video script by Holly Martin. Production by Amber Allinson-Epps and Styling by Ellie Dotchin. Hair and Makeup was by Margarita Lascala. Our models were Maisie Jane Daniels, Carolina Moura and Miki Davis.
