Lookbooks
We love to tell stories.
Every month Saint and Sofia presents a new lookbook, featuring new styles and a story based on our monthly design theme and edit. Each campaign story is exclusively created by our in-house teams and are designed to be a romantic expression of what we are thinking and feeling each month; told through the new styles and promise of what we have to offer. We hope you enjoy them.
Lavender Lane
Spring / Summer 23
A delicious mid summer murder mystery set on Lavender Lane, in the pretty English village of Little Crofton. Life has been turned upside down with the mysterious death of local patron Lord Crofton. Can you help solve the mystery and win a prize?
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Golden Hour
Spring / Summer 23
As the sun dips below the horizon and the sky turns golden, a sense of tranquillity washes over us. That magical moment inspired our latest collection, 'Golden Hour'. Our collection is crafted for those who want to feel confident and stylish on vacation, effortlessly taking them from the beach to the streets. Whether you're jetting off to an exotic destination or soaking up the local sunshine, our summer outfits are versatile enough to keep you comfortable and chic.
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Paradiso
Spring / Summer 23
Embrace longer days and warmer evenings by plunging into our second story for Spring 2023. ‘Paradiso’ is based on a secret tropical oasis that promises an escape from urban landscapes. As spring slowly eases into summer, the mere thought of sun-soaked days fills us with excitement and joy.
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The Gallery
Spring / Summer 23
Our latest collection for March is full of flair, exhibiting the very best of Spring Style. Welcome to 'The Gallery', a digital exhibition showcasing both the creativity and craftsmanship of art. Our collection boasts a diverse range of modern prints and a curated selection of textures and tones.
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Tidal
Autumn / Winter 22
Amid the everyday chaos, we dream of escapism to serene and quiet surroundings. We've created a scene of solace with shallow waters, fluid angles, and scattered flowers. ‘Tidal’ is designed to be a quiet reflection and a warm embrace of our ever-changing world, appreciating the ripples of life.
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Odyssey
Autumn / Winter 22
Saint and Sofia welcomes you to the dawn of a new year. Introducing ‘Odyssey’, a story inspired by the voyage of life and the new journeys that lie ahead. Our cast of characters are preparing with positive affirmations as they look forward to the new adventures that await us all.
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After Hours
Autumn / Winter 22
Join Saint and Sofia at our ‘After Hours’ party and celebrate the start of the holiday season with outfits that sparkle and shine. Filmed at our favourite country house in England, this vibrant campaign displays the very best of our party offering for the festive season.
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The Collector
Autumn / Winter 22
‘The Collector’ is a reassuring nod to the past; a timeless capsule selection in warm caramel and merlot tones. Our October Edit welcomes the return of autumn with the introduction of timeless wardrobe pieces. Featuring a collection full of classic silhouettes, warming fabrics and alluring patterns, this month’s offerings have been designed with longevity in mind.
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The September Issue
Autumn / Winter 22
A playful, tongue in cheek perspective on our fictional fashion magazine as our characters work on their much-loved 'September Issue'. Wearing Saint and Sofia's September offerings, the campaign is a light hearted caricature of fashion tropes and stereotypes.
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Wonderland
Spring / Summer 22
You’re cordially invited to Saint and Sofia’s summer tea party; a day full of excess and eccentricities. Showcasing this season’s best sellers with an extravagant twist, July’s ‘Wonderland’ campaign takes a trip down the rabbit-hole. Set within a sprawling green manor estate, featuring classic British tea party essentials and accented with an outlandish variety of flowers, this is one party you’re sure to never forget.
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Muse
Spring / Summer 22
Explore a thoughtful selection of inspirations for the summer. Discover The Lake, Woodland, Savannah and Open Spaces to see which best fits your mood and where we have found our muse. This is your invitation to connect with your own inspiration with the story set on an idyllic summer day in the English countryside.
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The Botanist
Spring / Summer 22
The Botanist is inspired by our natural surroundings; an explosion of colour and contained excess with a collection full of new bright florals and botanical hues. Vibrant mixes of emeralds and royal blues dominate this editorial campaign, shot in-studio and on location within the Palm House at The Royal Gardens at Kew.
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The Road Trip
Spring / Summer 22
Saint and Sofia’s April campaign reclaims freedom and friendship in an expansive road trip narrative. We’re moving forward together from the isolation of the past as our cast of characters are re-united for a fresh adventure. Showcasing the boho-rock inspired Spring/Summer collection, the campaign explores the feelings of harmony and hope for the year ahead. Shot in the warm glow of The Canary Islands, the campaign draws upon Western-Americana inspirations to create a soft rock vibe of easy expression and calm.
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Dream of Other
Spring / Summer 22
Dream of Other is an urban safari, drawing upon the intangible creative energy from city living; showcasing a range that celebrates the harmony between urban living and nature. Shot in Madrid, our March Edit of urban safari styles leads to a multimedia creative campaign; linking street-style photography with studio imagery and decoupage design.
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Après Ski
Autumn / Winter 21
Inspired by the nostalgic exuberance of the 1970s, ‘Apres Ski’ encourages a vibrant atmosphere of energy and ardor. Capturing an imaginary snapshot in time, the campaign is set within a ski chalet in the 1970s; a tongue-in-cheek era known for its bold fashion and flare. It’s the perfect setting for a late winter Campaign that celebrates alpine chic.
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Reflect
Autumn / Winter 21
Contemplating the year just gone, whilst looking forward to everything to come; Saint and Sofia’s first 2022 campaign showcases this season's greatest hits with an editorial twist. Using mirrors as a literal analogy for contemplation and reflection, the campaign draws upon the idea of a look to the past, complemented by the idea of infinite possibilities.
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Supernatural
Autumn / Winter 21
Embracing the elements with open arms, Saint and Sofia’s December story draws upon the fine balance of nature and humankind in a cinematic showcase. Shot in the wilderness of Iceland, the story mixes nordic folklore and current climate-change issues to create a story of hope for Mother Nature.
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Romance & Rebellion
Autumn / Winter 21
Bold, brash, loud and moody - Saint and Sofia’s November campaign channels London’s punk-rock essence to showcase a decidedly more grunge collection. Shot within an abandoned, english castle - the campaign will rely heavily on the brand’s rock core to present the range with an anarchic outlook.
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The Harvest
Autumn / Winter 21
Comfort and warmth take the front-seat in this rustic, autumn campaign, showcasing Saint and Sofia’s AW21 offerings. The Harvest explores the transition of the seasons as we welcome autumn and leave summer behind. Thick knits, denim and plaid fabrics feature amongst a rural farmyard backdrop in rural England.
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Resist
Autumn / Winter 21
Bored of the restrictions, rules, and isolation of the last year - we feel a need to resist the status quo. For the new season, we've taken inspiration from the ideas of romance and rebellion to take a bold step into the future as we put the past behind us.
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