Contemplating the year just gone, whilst looking forward to everything to come; Saint and Sofia’s first campaign for 2022 showcases the season's greatest hits with an editorial twist. Using mirrors as a literal analogy for contemplation and reflection, the campaign draws upon the idea of a look to the past, complemented also by the idea of infinite possibilities. Making use of a variety of abstract photographic compositions, Reflect presents some of Saint and Sofia’s best-selling products in a never-seen-before light. Items such as the Greenwich Dress, Chelsea Pant and leather Noho Boot are given centre stage against a minimalist white wash and concrete backdrop. We shot this campaign in one day, in East London. Photography and Art Direction was by Michael Higham. Still life photography was by Dominika Durianova, Production by Amber Allinson-Epps and Styling by Ellie Dotchin. Hair and Makeup was by Zoe Cornwell, our models were April Alexander and Rebecca Pearson and set build was by Robbie Stapley.

Contemplating the year just gone, whilst looking forward to everything to come; Saint and Sofia’s first campaign for 2022 showcases the season's greatest hits with an editorial twist. Using mirrors as a literal analogy for contemplation and reflection, the campaign draws upon the idea of a look to the past, complemented also by the idea of infinite possibilities. Making use of a variety of abstract photographic compositions, Reflect presents some of Saint and Sofia’s best-selling products in a never-seen-before light.